Words & Society Brett Rutledge Words & Society Brett Rutledge

The Whole Law on One Foot

A man once asked the teacher Hillel to explain the whole law while standing on one foot. Hillel managed it in one sentence. Here's why the golden rule beats the Ten Commandments as communication, and what your organisation could learn from it.

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Words & Society Brett Rutledge Words & Society Brett Rutledge

Grief Bacon

German has a word for the weight you gain from emotional eating: Kummerspeck, grief bacon. Some languages don't even have words for yes, no, left or right. Here's why no word means exactly the same thing to everyone, even in your own office.

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Words & Society Brett Rutledge Words & Society Brett Rutledge

A Pun You Can’t Hear

A political ad writes “BEN there” on screen while the narrator says “been there”. In Australian English those are different vowels, so the pun disappears the moment it’s spoken. Here’s the phonetics, the research, and why messages that only work on the page don’t work.

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Words & Society Brett Rutledge Words & Society Brett Rutledge

The Title They Wouldn’t Use

“Uncle” sounds like the warmest word in the family. In the American South, it was how white people avoided calling a Black man “Mister”. Here’s why Uncle Ben’s changed its name, and why the same word means the opposite in Australia.

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Words & Society Brett Rutledge Words & Society Brett Rutledge

Say It Again

Kava, kafa, kahva. Three words for coffee, one letter apart, and in wartime Bosnia each one told people which side you were on. From the Bible’s shibboleth to the Parsley Massacre, here’s how a single sound can become a border.

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Words & Society Brett Rutledge Words & Society Brett Rutledge

Equal What?

“Equality” and “equity” sound like near-twins, and organisations often use them as if they were. They aren’t, and the argument between them is mostly an argument about a word nobody says out loud.

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