Consulting
Get the thinking straight. Then get the words right.
SENSEMAP® is the method I created to turn complex ideas into explanations people understand, repeat and support. It’s how I work with leadership teams on strategy, identity, culture, value propositions and change.
How it works
Get your people together
We work through the idea with you, in a group or one-on-one, asking questions that test it outs up.
Unpack the thinking
We break the idea into its parts and explain how they connect, with plain language throughout.
Structure the narrative
We put those explanations in order, giving you a narrative you can use across your organisation.
Five maps for the five things every organisation has to explain
Organisational Identity – put into words what your organisation believes and how that shows up in what people do.
Value Proposition – say plainly why someone should choose you over the alternative.
Organisational Culture – agree how things are really done here, in words people recognise.
Business Strategy – spell out how you’ll decide, act and spend, so people can follow it without you in the room.
Business Model – explain how you create value and keep the lights on.
What it looks like in practice
KPMG: a deal story in 48 hours
When Holden closed, KPMG needed its offer to the dealer network shaped quickly. We built the narrative and the presentation behind it.
Northern Land Council: funding quadrupled
One question, “What is a permit?” reshaped a Rangers app project and lifted its government funding from $300,000 to $1.2 million.
ResolveXO: a new name and a new category
An identity workshop gave ICP a new position, the description “corporate property strategists” and a new name, ResolveXO.
“It’s like watching close-up magic.”
Blue Zebra Insurance
“We only wish we had involved SENSEMAP sooner.”
ResolveXO
“Absolutely brilliant! We never would have got there on our own.”
Royal Flying Doctor Service