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Brett Rutledge
Speaking
Consulting
Writing
Books
About
Get in touch
Brett Rutledge
Speaking
Consulting
Writing
Books
About
Get in touch
Speaking
Consulting
Writing
Books
About
Get in touch
Could Anyone Have Signed This?
Business Language Brett Rutledge 11/10/26 Business Language Brett Rutledge 11/10/26

Could Anyone Have Signed This?

Cover the signature on your last company-wide email. Could anyone tell it was yours? If not, here's why your message isn't landing, and four ways to put your voice back.

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You Are Not Left-Brained
Business Language Brett Rutledge 11/10/26 Business Language Brett Rutledge 11/10/26

You Are Not Left-Brained

Left brain logical, right brain creative? A 2013 study of more than a thousand brain scans found no left-brained or right-brained people. Here's where the myth came from, and why labels like it do damage at work.

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The Learning Styles Myth
Business Language Brett Rutledge 11/10/26 Business Language Brett Rutledge 11/10/26

The Learning Styles Myth

Are you a visual learner? Probably not, because there's no good evidence that learning styles exist the way we think. Here's what the research says, and why the myth won't die.

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Enron’s Values Were Excellent
Business Language Brett Rutledge 11/10/26 Business Language Brett Rutledge 11/10/26

Enron’s Values Were Excellent

Respect, Integrity, Communication, Excellence. They're good values, and they belonged to Enron. If your company's values could be swapped with theirs, here's the test, and the fix.

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The Pinto That Never Went to Brazil
Business Language Brett Rutledge 11/10/26 Business Language Brett Rutledge 11/10/26

The Pinto That Never Went to Brazil

The Ford Pinto supposedly flopped in Brazil because of an unfortunate slang word. It never went there. But the Pinto did have a real language problem, and it's the one most organisations still have.

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Unprecedented, Again
Business Language Brett Rutledge 11/10/26 Business Language Brett Rutledge 11/10/26

Unprecedented, Again

1918, 1957, 1968, 2009, 2020. Five pandemics in about a century, and every time we called it “unprecedented”. That one word turns a failure to prepare into bad luck, and it’s time we stopped letting it.

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One Name Per Outcome
Business Language Brett Rutledge 11/10/26 Business Language Brett Rutledge 11/10/26

One Name Per Outcome

The dictionary’s oldest definition of “responsible” is “accountable”. So why do we insist they’re different? Because the moment two people are accountable for the same outcome, nobody is.

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Why Are You Shouting?
Business Language Brett Rutledge 11/10/26 Business Language Brett Rutledge 11/10/26

Why Are You Shouting?

Lawyers put warranty disclaimers in capitals so you’ll notice them. Then nobody reads them. Here’s why ALL CAPS slows your reader down, where “upper case” comes from, and when shouting is ever worth it.

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Every Time I Fire a Linguist
Business Language Brett Rutledge 11/10/26 Business Language Brett Rutledge 11/10/26

Every Time I Fire a Linguist

One of the pioneers of speech recognition is said to have joked that his system got better every time he fired a linguist. He had a point. So why should a linguist have anything to say about AI now?

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The Algorithm Didn’t Decide Anything
Business Language Brett Rutledge 11/10/26 Business Language Brett Rutledge 11/10/26

The Algorithm Didn’t Decide Anything

“The system flagged it.” “The algorithm declined it.” “AI decided.” Notice who’s missing from every one of those sentences.

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Brilliant and Clueless at the Same Time
Business Language Brett Rutledge 10/10/26 Business Language Brett Rutledge 10/10/26

Brilliant and Clueless at the Same Time

The risk with AI isn’t that it’s too smart or too stupid. It’s that it’s both, often in the same answer, and it sounds exactly the same either way.

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What Comes Next
Business Language Brett Rutledge 10/10/26 Business Language Brett Rutledge 10/10/26

What Comes Next

Finish this sentence: the cat sat on the… You just did what AI does, and understanding that is the most useful thing anyone can know about it.

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The Trouble With Calling It “Intelligent”
Business Language Brett Rutledge 10/10/26 Business Language Brett Rutledge 10/10/26

The Trouble With Calling It “Intelligent”

Most arguments about AI are really arguments about words. “Intelligent”, “understands”, “thinks” and “hallucinates” are doing a lot of work, and very little of it is precise.

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The Alignment Illusion
Business Language Brett Rutledge 10/10/26 Business Language Brett Rutledge 10/10/26

The Alignment Illusion

Everyone left the meeting agreeing to be “customer-centric”. Six months later, sales, operations and finance are still fighting about what it meant.

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Polish isn’t thinking
Business Language Brett Rutledge 10/10/26 Business Language Brett Rutledge 10/10/26

Polish isn’t thinking

The most dangerous document in your organisation isn’t the badly written one. It’s the beautifully written one that nobody can explain.

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Brett Rutledge, The Business Linguist

Based in Melbourne, working across Australia, New Zealand and Asia.

SENSEMAP® is my language-based method for organisations.

brett@brettrutledge.com