Is your brand worth talking about?
If you want to be recognised as a true leader then you have to create a leadership brand
Define your leadership
True leaders are guided by a philosophy of leadership. They have decided, clearly and unequivocally, who they are and what is important to them. They can articulate exactly what they do without jargon or labels and in a way that drills down in to the tiniest details of their professional lives.
Define your brand
Reputation and brand are not the same thing. Reputation is about what you have done. Brand is about who you are. Other people control your reputation but your brand is entirely controlled by you. If you concern yourself solely with reputation then you are leaving it to everyone else to figure out what you stand for.
Be a true leader
True leaders are, by definition, different. They do not try to be like anyone else and they certainly don’t waste time trying to live up to what they think other people want them to be. They have their own vision, their own confidence and their own purpose - and they consistently communicate it.