B R E T T  R U T L E D G E 
B R E T T  R U T L E D G E 
'The language of business' video series
If your language is wrong,
so is everything else.
The biggest problem facing any organisation is no one knows what to say.
If you don't explain your context, someone else will arrive with theirs.
Keynote speaking
Find out how to unlock the power of language in your business.
Millennials speak a different language.
Find out why. Understanding that language is the key to understanding Millennials.
Defining safety is complicated, and communicating your safety message effectively needs everyone buying into the same definition.
When you understand what makes your identity different, you'll understand how to make your business different. 
Explore the meaning of language
Discover the common misconceptions of language and its real-world impact.
Download 'the language of…' ebook series
What binds us 
together is what sets us apart
How language determines what's safe and what isn't 
Millennials speak a different language - find out why 
Coming Soon!
Follow us on Instagram
CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
'The language of business' video series
If your language is wrong,
so is everything else.
The biggest problem facing any organisation is no one knows what to say.
If you don't explain your context, someone else will arrive with theirs.
Keynote speaking
Find out how to unlock the power of language in your business.
Talks on the
language of Millennials
Millennials speak a different language.
Find out why. Understanding that language is the key to understanding Millennials.
Talks on the
language of Safety
Defining safety is complicated, and communicating your safety message effectively needs everyone buying into the same definition.
Talks on the
language of Identity
When you understand what makes your identity different, you'll understand how to make your business different. 
Explore the meaning
of language
Discover the common misconceptions of language and its real-world impact.
'The language of…' ebook series
What binds us 
together is what sets
us apart
How language
determines what's safe
and what isn't 
Millennials speak
a different language -
find out why 
Coming Soon!
Follow us on Instagram
CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
Once you understand how to think like a linguist, you’ll never think about things the same way again
There is nothing more important to any organisation than language. Language allows us to express what we think, but it also shapes how we think. It’s not only the tool we use to help someone understand something, it’s also the tool we use to understand something. That’s why we say if the language is wrong, so is everything else. When we struggle to articulate or explain something, it’s because we don’t fully understand it.  

Words can’t be relied upon to universally describe what we’re trying to say. They can’t be used as labels. Organisations have to take the time to explain what they mean. We have to explain our context to other people because if we don’t, they’ll bring their own. 

Unfortunately, people don’t explain context very well. There is a tendency to assume that everyone intuitively understands the words we are using to describe something, but even the most basic words will have multiple interpretations. Often times, even the person using those words doesn’t truly understand what they mean by them. And if they don’t understand them, why would anyone else?

The job of a linguist is to help you articulate and communicate what you really mean. Linguists help you take control of your context. We help you understand the importance of language and how to unlock its power. We help you to mean more, say less and make sense.
Once you understand how to think like a linguist, you’ll never think about things the same way again
There is nothing more important to any organisation than language. Language allows us to express what we think, but it also shapes how we think. It’s not only the tool we use to help someone understand something, it’s also the tool we use to understand something. That’s why we say if the language is wrong, so is everything else. When we struggle to articulate or explain something, it’s because we don’t fully understand it.  

Words can’t be relied upon to universally describe what we’re trying to say. They can’t be used as labels. Organisations have to take the time to explain what they mean. We have to explain our context to other people because if we don’t, they’ll bring their own. 

Unfortunately, people don’t explain context very well. There is a tendency to assume that everyone intuitively understands the words we are using to describe something, but even the most basic words will have multiple interpretations. Often times, even the person using those words doesn’t truly understand what they mean by them. And if they don’t understand them, why would anyone else?

The job of a linguist is to help you articulate and communicate what you really mean. Linguists help you take control of your context. We help you understand the importance of language and how to unlock its power. We help you to mean more, say less and make sense.
"Brett Rutledge opened our eyes to a whole new way of thinking." 
- GM Holden 
Learn about SENSEMAP®
Unlock your difference, purpose, values, strategy, culture and brand with your own unique Identity Guide. 
Mean more. Say less. Make sense.
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