There is nothing more important to any organisation than language. Language allows us to express what we think, but it also shapes how we think. It’s not only the tool we use to help someone understand something, it’s also the tool we use to understand something. That’s why we say if the language is wrong, so is everything else. When we struggle to articulate or explain something, it’s because we don’t fully understand it.
Words can’t be relied upon to universally describe what we’re trying to say. They can’t be used as labels. Organisations have to take the time to explain what they mean. We have to explain our context to other people because if we don’t, they’ll bring their own.
Unfortunately, people don’t explain context very well. There is a tendency to assume that everyone intuitively understands the words we are using to describe something, but even the most basic words will have multiple interpretations. Often times, even the person using those words doesn’t truly understand what they mean by them. And if they don’t understand them, why would anyone else?
The job of a linguist is to help you articulate and communicate what you really mean. Linguists help you take control of your context. We help you understand the importance of language and how to unlock its power. We help you to mean more, say less and make sense.