Sales Communication (2-4 Hours) Effective communication is the key to sales success yet most sales people remain unaware of the core principals of communication and how to apply them in their day-today activities. To be an effective salesperson requires you to be authentic and engage people. This lively and provocative workshop helps you to develop a ‘Communication Positioning System’ that allows salespeople to express themselves and their message clearly and convincingly. It focuses on the very principles of communication including: • the four fatal assumptions all salespeople make when communicating • why focusing on skills and techniques is ineffective for 98% of all salespeople • the three things every salesperson must know before making a sales approach • the three channels of communication that must be used together to communicate effectively. [back to Workshops] Effective Communication Information Pack The complete information pack on Keynotes, Workshops and Customised Programs can be downloaded [here]